…how do you market something as invisible as the spark of creativity, how do you market the process of
ideas?
Overview
Build upon the success of the launch trailer.
Develop Paula as a representative Mascot of Paula.
Capture the innovative spirit of himalaya through captivating projects.
Brief
Client
Himalaya specializes in creating the perfect environment for ideas to take shape and evolve.
It’s a launchpad for bold thinking and innovation to come to life.
They drive innovation sprints strongly focused on customer value.
Establish the company values.
Develop corresponding projects.
Implement into himalayas identity.
Strategy
Curiosity
Is there a way to convey the importance for curiosity in Himalaya
in a way that arouses it in the viewer?
Openness
Can you explain the himalaya value chain, while presenting
the energy of the office and the coworkers?
Flexibility
How do you visually bring the slogan "We bring ideas to life" to life?
